Privacy Policy
Last updated: July 2026
This policy is provided for transparency; consult legal counsel for compliance advice.
Who we are
This website, amberhomes.ae, is operated by Amber Homes Real Estate LLC, a real-estate brokerage located at Office 2102, Burj Al Salam Tower, Sheikh Zayed Road, Dubai, United Arab Emirates. This policy explains what personal data we collect through this website, why we collect it, and the choices you have. It is written with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) in mind.
What we collect
We collect two kinds of information:
- Information you give us directly. When you submit an enquiry, contact form, brochure request, or subscription form on this site, we collect the details you enter — typically your name, email address, and phone number, along with the property or topic you enquired about.
- Usage and analytics information. Like most websites, we use cookies and similar technologies to understand how the site is used — pages visited, approximate location, device and browser type, and how you arrived at the site (for example, from an advertisement).
Why we collect it
- To respond to your enquiry. Form details are used so our team can contact you about the property or service you asked about.
- To improve the website. Analytics data helps us understand which pages and listings are useful and where the site can be improved.
- To measure our advertising. Advertising tags help us understand whether our online advertising leads to genuine enquiries.
Legal basis
We process your form data on the basis of your consent — you choose to submit the form — and our legitimate interest in responding to the enquiry you made. Analytics and advertising cookies are used on the basis of consent and our legitimate interest in operating and improving the website; you can control cookies through your browser at any time (see “Cookies” below).
Where your data goes
We use a small number of service providers to run this website. They process data on our behalf and are not permitted to use it for their own purposes beyond providing their service to us:
- Google Firebase (Firestore) — stores the enquiry form submissions described above; form submissions also trigger an email notification to our team so we can respond quickly.
- Google Tag Manager, Google Analytics & the Google Ads tag — website analytics and advertising measurement.
- Microsoft Clarity — anonymised session analytics (how visitors interact with pages).
- Vercel — hosts this website.
We do not sell your personal data and we do not share it with third parties for their own marketing. Some of the providers above may process data outside the UAE; where that happens it is under those providers’ standard data-protection commitments.
How long we keep it
We keep enquiry data for as long as it is needed to handle your enquiry and any resulting business relationship, and thereafter only as long as we are required to for legal, regulatory, or record-keeping obligations. If you ask us to delete your data (see below), we will do so unless we are legally required to retain it.
Your rights
Subject to applicable law, you have the right to ask us for access to the personal data we hold about you, to correct it if it is inaccurate, and to have it deleted. You can also withdraw consent to marketing contact at any time. To exercise any of these rights, email us at info@amberhomes.ae and we will respond as soon as reasonably possible.
Cookies
This site uses cookies set by the analytics and advertising services listed above (Google Analytics, Google Ads, Microsoft Clarity, managed through Google Tag Manager). These help us count visits, understand usage, and measure advertising. You can block or delete cookies through your browser settings at any time; the website will continue to work, though some measurement will be less accurate. Your browser’s help pages explain how to manage cookies for Chrome, Safari, Edge, and Firefox.
Third-party links
This website contains links to third-party websites — for example, developer project pages, WhatsApp, and property portals. Those sites have their own privacy policies, and we are not responsible for how they handle your data. We encourage you to read their policies when you visit them.
Changes to this policy
We may update this policy from time to time as the website or the law changes. The “Last updated” date at the top of this page shows when it was last revised. Material changes will be reflected on this page.
Contact us
For any question about this policy or your personal data, contact:
Amber Homes Real Estate LLC
Office 2102, Burj Al Salam Tower, Sheikh Zayed Road, Dubai, UAE
Email: info@amberhomes.ae
Phone: +971 4 368 4497